5.4 Risk Communication

Risk analysis is an assessment process that identifies the potential for adverse events and is used by businesses, universities, governments, etc., to prepare for adverse events. Risk communication, an element of risk analysis, is an interactive process where risk information is openly exchanged with the involved parties and includes an explanation of risk findings and decisions. Risk communication is an open, two-way exchange of information and opinions about the risk, leading to a better understanding of all involved. Good risk communication builds support and empowers those involved to make informed decisions about the risk they are facing. For a risk communicator, the goal is to translate the information into understandable language and tailor it to the audience; self-efficacy is fostered by giving those at-risk appropriate actions to lessen the risk. Best risk communication practices include assessing, involving, and listening to the audience.