Express Interest in the Graduate Program
The purpose of this strategy is to intentionally connect the applicant to the specific program and school. Importantly, you need to demonstrate how the program will help you achieve your objectives, which essentially shows the fit to the graduate program. You can do this by stating the name of the program and school; identifying how courses, research, and teaching opportunities are of interest and will be of benefit; identifying faculty that you are interested in working with; or communicating connections with faculty which have already been established.
In doing this, it is important not to simply state the program offers. The faculty know their program, and you don’t need to summarize the program website for them. They want to see how you see their program connecting with your research interests and career objectives. It’s through this that you create a fit to program.
The examples below show different ways to engage in this strategy; notice that both examples are specific in naming the program and/or professors.