Book Title: Fashion and Apparel Consumer Behavior
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Book Description: This open textbook was designed for students studying apparel and fashion studies at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures, especially those related to our appearances and clothing. This text centers the lived experiences of today’s consumers, specifically, undergraduate students. Following the original author, Andrea Niosi, the adapting author has also made efforts to decenter whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.
Contents
Book Information
Book Description
This open textbook was designed for students studying apparel and fashion studies at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures, especially those related to our appearances and clothing. This text centers the lived experiences of today’s consumers, specifically, undergraduate students. Following the original author, Andrea Niosi, the adapting author has also made efforts to decenter whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.
Book Source
This book is a cloned version of Introduction to Consumer Behaviour by Andrea Niosi, published using Pressbooks under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
License
Fashion and Apparel Consumer Behavior Copyright © 2023 by Andrea Niosi and Doreen Chung is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Fashion and beauty industries
Metadata
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Fashion and Apparel Consumer Behavior Copyright © 2023 by Andrea Niosi and Doreen Chung is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
You are free to copy, share, adapt, remix, transform, and build upon the material, so long as you follow the terms of the license.
This is a publication of the
Iowa State University Digital Press
701 Morrill Rd, Ames, IA 50011
https://www.iastatedigitalpress.com
digipress@iastate.eduFashion and Apparel Consumer Behavior was adapted from Introduction to Consumer Bahviour by Andrea Niosi, used under a CC BY-NC-SA 4.0 Licence.This book includes content adapted from multiple OER, all of which are attributed at the end of the chapter that the content appears in.
Cover image is from Nomad Soul on Adobe Stock Images, used under an Education license.