Topic 5. Learning Theories

In this section, we will discuss learning theories and how marketers use these theories to market their products and services, reach consumers, and develop brand loyalty.

Upon completing this section, students should:

1. Define behaviour learning and summarize the key learning strategies associated with it.
2. Define observational learning and summarize the key learning strategies associated with it.
3. Give examples of behavioural and observational learning taking place in marketing contexts.
4. Discuss the role of memory and nostalgia in the learning process and their application in marketing.