Topic 1. What is Consumer Behavior

Learning Objectives

Upon completing this section, students should:

  1. Explain consumer behavior as a process.
  2. Describe consumer behavior’s role in marketing and fashion.
  3. Develop a big-picture view on the scope, related disciplines, and perspectives of consumer behavioral studies.

 

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Fashion and Apparel Consumer Behavior Copyright © 2023 by Andrea Niosi and Doreen Chung is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.