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Topic 1. Introduction to Consumer Behavior

Learning Objectives

Upon completing this section, students should:

  1. Explain consumer behavior as a process.
  2. Describe consumer behavior’s role in marketing and fashion.
  3. Develop a big-picture view on the scope, related disciplines, and perspectives of consumer behavioral studies.

 

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Fashion and Apparel Consumer Behavior Copyright © 2025 by Andrea Niosi and Doreen Chung is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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