Topic 3. Sociology of Fashion and Diffusion of Innovations

Learning Objectives

Upon completing this section, students should:

  1. Explain the unique aspects of fashion- related consumer behavior with examples of style tribes.
  2. Describe the different stages of innovation diffusion.
  3. Explain the process of consumer fashion innovations adoption with examples.

 

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Fashion and Apparel Consumer Behavior Copyright © 2023 by Andrea Niosi and Doreen Chung is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.